For such a special occasion as Mother's Day, we created an equally special campaign: Our limited edition of packs with personalized messages. A selection of chocolates and pralines presented in a unique and unrepeatable packaging, where we replaced the usual names of our chocolates with different dedications for the occasion.
Among these four packs, the exclusive XL box stands out, which, in addition to the chocolates, includes a carefully curated selection of removable dried flowers to create a centerpiece or decorate any corner of the house.
The idea stems from the desire to create the perfect gift by combining two icons: flowers and chocolates. Two symbols that historically represent a gesture of affection and gratitude towards the people we love.
The campaign is supported by the participation of three renowned influencers who were the first to receive our exclusive XL chocolate and flowers box, sharing the unboxing experience and reflecting on their personal relationship with their mothers.
Through their respective Instagram profiles, our protagonists shared the details of our boxes, as well as their favorite personalized messages. These were moments where they revealed their more human and personal side.